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Review
Senior executives, aspiring middle managers, entrepreneurs, investors, postgraduate management studies students and MBA students
"[W]ritten in simple and straightforward language and an easy-to-read style. It contains numerous real-time, in-depth exercises designed to enhance and develop strategic thought processes. ...Each chapter concludes with key insights, and there are also many visual tools that extend the text." --Business Book Summaries
"[A]n entertaining, vastly informative, unique manual on strategy and strategic thinking that is exhaustive but never exhausting." --Soundview Executive Book Summaries
About the Author
Dr. Tony Grundy is an international independent strategy consultant working with major corporations and organizations of all sizes. His clients include BP, Dyson Appliances, the Economist Group, Emirates Airlines, Ernst and Young, Financial Times, Ford, HSBC, KPMG, Microsoft, Motorola, Nokia, Pfizer, Tesco and Vodafone. He currently teaches at Henley Business School and is Visiting Senior Fellow at Cranfield School of Management, where he has trained over 1,000 managers. He is also the author of Demystifying Strategic Thinking (Kogan Page).
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